Opportunity – There are over 25 million motorcyclists in Vietnam, and facemasks are the best option to prevent air pollution. They are cheap, convenient to replace many times. But instead of discarding, how about donating them?

Idea – We came up with the idea to ask people to donate their used facemasks, and stitched them into quilts or needy children.

Execution – We asked people to donate their facemasks, had them washed with LG’s Allergy Care washing machines, then stitched together into quilts. The quilts were later distributed to orphanages across Ho Chi Minh City. This is a yearlong program so the more facemasks we collect, the more quilts will be donated. It is for saving the environment, providing employment, and give to those in needs.

Brand:
LG

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