Opportunity – How to make Saigonese remember to fly Emirates from June 4th onwards.
Idea – Let customers use free Wifi service with Emirates’ secret password at premium cafes at where our target audience are most open to the conversation.
Execution – We changed the Wifi password at the cafes to FlyEmirates, by which everyone may access to the world.
Results – In 3 weeks, there was over 10.000 people typing FlyEmirates as the password. In 2012, the campaign was recognised in Top 3 The Most Innovative Campaigns for Emirates Worldwide.