In order to introduce new flavors, Domino’s pizza runs a promotion campaign.

And, our idea is…to let the pizzas talk and sell themselves.

Execution – Imagine two local tastes of pizza’s flavors are brothers. They help each other to be sold by giving good comments. The whole POSM is a lovely conversation of two brothers.

The idea works well as the target consumers love it. They find it fun and cute then take an action of buying both flavors.

Domino’s Pizza

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