In order to introduce new flavors, Domino’s pizza runs a promotion campaign.
And, our idea is…to let the pizzas talk and sell themselves.
Execution – Imagine two local tastes of pizza’s flavors are brothers. They help each other to be sold by giving good comments. The whole POSM is a lovely conversation of two brothers.
The idea works well as the target consumers love it. They find it fun and cute then take an action of buying both flavors.