Problem – It is observed that kids hate when it comes to teeth brushing.

Idea – We add some fun to this everyday hygienic process to encourage kids to clean their teeth more frequently.

Execution – We created screw-on nozzles that allow kid to make fun shapes from the toothpaste squeezed through. The four SqueeZee shapes – star, seashell, propeller and caterpillar – make brush-time fun for children, and easy for their parents.

Results – SqueeZee was available at many supermarkets, especially with special school packaging giveaway for Colgate’s Bright Smiles, Bright Futures oral health education program for children. The idea also helps the agency pick up Top Honours in the Product Design category at AdFest 2014.


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